We have a key role to play in protecting the environment of the countries we serve. We aim to preserve the value of our packaging materials and our environment by increasing the reduction, reuse and recycling of our packaging and ensuring that it does not end up on our shared waterways or in the environment.
And since the Coca-Cola Company’s 2018 announcement of the World Without Waste program, recycling has been the top priority in ECCBC’s sustainability strategy as we partner with them to fulfil its far-reaching commitments.
Equatorial Coca-Cola is working with governments, industry partners and NGOs to find a solution to the growing menace of waste build-up. Our strategy will focus on 2 main goals composed of 5 action plans in 5 pilot countries; Algeria, Ghana, Morocco, Cape Verde and Guinea Conakry where 90% of our total PET production takes place.
Collect one bottle or can for every one we sell by 2030
Reduce primary & secondary packaging
Reduce and optimize total packaging used by 2030
Collection & Recycling
Collect packaging equivalent to 100% of packaging used in our operations
Improving the recyclability of our packaging
Use at least 50% recycled material in our packaging by 2030
rPET use in our packaging
50% recycled of materials in all our primary packaging by 2030
Accelerate rPET regulations in all markets where we produce
During summer we organize different Beach cleaning Events to bring people together to not only clean the beaches but also raised awareness about the importance of protecting the environment
In 2017, Equatorial Coca-Cola alongside another 7 private companies founded GRIPE coalition which leads multi-stakeholder collaboration by bringing together industry, government, NGOs and informal waste pickers to work together to find local solutions to this global problem.
Maximize the value of our shared water resources by being responsible of our use of water inside the business and by helping our communities to access and better manage their water resources.