Over the summer of 2020, our team in Algeria led a plastic collection campaign called the Algerian Cap Challenge.
Through this initiative, our employees and their families worked together to collect bottle caps, which were then sold to a local recycling plant. The money obtained from the sale was used to donate medical supplies to children suffering from xeroderma pigmentosum, a genetic disorder that results in a decreased ability to repair DNA damage from UV light. As a result, children suffering from this disease must avoid any exposure to sunlight, either by staying indoors or by wearing protective clothing and sunscreen when outdoors.
Due to its success our team relaunched it in May 2022.
The different teams that participated have been able to collect 6 tonnes of plastic caps since the first edition.