ECCBC engaged in the endeavors of the Alliance for Packaging Innovation and Recycling (AIRE). This coalition is dedicated to fostering a supportive environment for Extended Producer Responsibility (EPR) in managing end-of-life packaging. The core focus of recycling plastic packaging revolves around eco-design principles aimed at minimizing waste generation and enhancing product recyclability. Additionally, AIRE prioritizes the enhancement of selective collection systems and public awareness. To steer its efforts effectively, the Alliance has devised a comprehensive roadmap to steer its initiatives.
