People

We will give equal value to all our people, providing them with the tools and opportunities to grow professionally and eliminating barriers to their progress.

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People

Our commitment to people begins with our employees at ECCBC, who serve as the custodians of our esteemed beverage brands, drive our innovation agenda, and spearhead our sustainability initiatives.

Through their dedication and expertise, they play a pivotal role in our success. We prioritize fostering a culture of diversity and inclusion, empowering women, and supporting the growth and development of youth within our organization. By providing equal opportunities for all and embracing the richness of diverse perspectives and experiences, we cultivate an environment where every individual can thrive and contribute meaningfully to our shared goals.

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Promote Diversity & Inclusion in the company.

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Empower women and increase the female presence in the company.

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Accelerate the youth talent acquisition strategy

Women's Day

Women’s Empowering Program

The Women’s Empowerment Program at ECCBC has yielded remarkable outcomes, underscoring our dedication to gender diversity and the advancement of women in the workplace. Through tailored mentorship, skill-building sessions, and networking opportunities, we have cultivated an environment that uplifts and supports our female colleagues at every stage of their professional journey. This program exemplifies ECCBC’s commitment to fostering inclusivity and empowering women to thrive and excel in their careers.


Pink October

In observance of Pink October, ECCBC rallied together for breast cancer awareness, fostering a culture of well-being and solidarity across all Business Units. Through enlightening sessions led by healthcare professionals and the provision of passes for invigorating workouts, we prioritized health and unity throughout the month. This Pink October, let us continue to prioritize wellness and come together in support of those affected by breast cancer.

Women’s Day

On Women’s Day, ECCBC organized a special event to celebrate and honor the invaluable contributions of women within our organization and beyond. This initiative served as a platform to recognize the achievements of women, empower them with knowledge and resources, and foster a supportive and inclusive workplace culture. By commemorating Women’s Day, ECCBC reaffirmed its commitment to gender equality and the advancement of women in the workplace.

Launch of IBDA Graduate Program

In line with our dedication to nurturing young talent and fostering innovation, we have launched the IBDA Graduate Program in Algeria. This initiative is tailored to attract and develop high-potential graduates who demonstrate exceptional academic and leadership qualities. The program offers a comprehensive curriculum that blends theoretical knowledge with practical experience, enabling participants to gain a deep understanding of our industry and operations. Through rotational assignments, mentorship, and targeted training sessions, graduates will acquire the skills and competencies necessary to drive our company’s future success.

IBDA Graduate Program
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Partnership with Tier 1 Business Schools

At the group level, we have established a partnership with IESE Business School and are currently exploring collaborations with other prestigious institutions.

This initiative underscores our commitment to fostering academic excellence and leadership development within our organization. By aligning with renowned business schools, we aim to provide our employees with access to world-class educational resources and networking opportunities.

This partnership is designed to enhance the strategic and managerial capabilities of our leadership team, ensuring they are equipped with cutting-edge knowledge and skills. Furthermore, these collaborations will facilitate knowledge exchange, joint research projects, and executive education programs, contributing to the continuous professional growth of our workforce.

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Creation of the Project Management Squad

Recruitment of young promising talent from consulting firms from different areas.

To bolster our project management capabilities, we have initiated the creation of a Project Management Squad. This specialized team comprises young, dynamic professionals recruited from leading consulting firms across various sectors. The objective is to infuse our organization with fresh perspectives, innovative approaches, and advanced project management methodologies. These talented individuals bring with them a wealth of experience and expertise, which will be instrumental in executing complex projects, driving efficiency, and delivering strategic initiatives on time and within budget. The Project Management Squad will also play a crucial role in mentoring and upskilling our existing project management teams, fostering a culture of continuous improvement and excellence.

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Participation in International & LocalForums/Student Careers Fairs

To scale up our proximity and employer branding

Our active participation in international and local forums, as well as student career fairs, is a strategic effort to enhance our employer branding and strengthen our presence in the talent market. Engaging in these platforms allows us to showcase our company’s values, culture, and career opportunities to a diverse audience. It also provides a unique opportunity to connectwith potential candidates, industry experts, and academic institutions, fostering valuable relationships and collaborations.

By positioning ourselves as an employer of choice, we aim to attract top-tier talent who align with our organizational goals and vision. These events also serve as a platform for us to stay abreast of industry trends, gather insights on emerging talent needs, and continuously refine our recruitment strategies to meet future challenges and opportunities.

Shared value, shared future

ESG Impact Strategy 2030 Pillars

Our new strategy is based on 6 key pillars where ECCBC has a significant role to play and can deliver the most value. Each of the pillars has been built with multiple commitments, action plans and initiatives to achieve our 2030 Sustainability Goals.