Return
Our commitment to people begins with our collaborators at ECCBC, who serve as the ambassadors of our esteemed beverage brands, drive our innovation agenda, and spearhead our sustainability initiatives.
Through their dedication and expertise, they play a pivotal role in our success. We prioritize fostering a culture of diversity and inclusion, empowering women, and supporting the growth and development of youth within our organization. By providing equal opportunities for all and embracing the richness of diverse perspectives and experiences, we cultivate an environment where every individual can thrive and contribute meaningfully to our shared goals.
Goals
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Reach 40% female presence in managerial positions by 2030.
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Participate in the skills development of 40000 youth by 2030.
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Reach 30% of the employees taking part in volunteering activities.
Levers of change
Promote Diversity & Inclusion by fostering an inclusive culture.
Empower Women and Youth in the company.
Foster a Culture of Volunteering by partnering with communities projects and recognizing employee contributions.
Pink October
During Pink October, ECCBC actively promoted breast cancer awareness, fostering a strong culture of well-being and solidarity throughout all our Business Units. We prioritized health and unity by offering insightful sessions led by healthcare professionals and providing passes for invigorating workouts. As we reflect on this past October, we reaffirm our commitment to prioritizing wellness and uniting in support of those affected by breast cancer.
Women’s Day
On Women’s Day, ECCBC hosted a special event to celebrate and honor the invaluable contributions of women within our organization and the wider community. This initiative provided a platform to recognize women’s achievements, empower them with knowledge and resources, and cultivate a supportive and inclusive workplace culture. By commemorating Women’s Day, ECCBC reaffirmed its commitment to gender equality and the advancement of women in the workplace.
Bridging Education and Industry Through Youth Engagement
ECCBC continues to invest in youth by opening its operations to the next generation of talent. Across the group, students and young professionals are regularly welcomed for site visits and immersion programs that offer firsthand exposure to industrial operations, sustainability practices, and innovation. These initiatives go beyond showcasing production processes, as they provide meaningful learning experiences that align with our commitment to empowering future leaders and supporting academic-industry collaboration across our markets.
ECCBC opens its doors to over 500 young interns in Morocco
Morocco
ECCBC continues to invest in youth by opening its operations to the next generation of talent. Across the group, students and young professionals are regularly welcomed for site visits and immersion programs that offer firsthand exposure to industrial operations, sustainability practices, and innovation. These initiatives go beyond showcasing production processes, as they provide meaningful learning experiences that align with our commitment to empowering future leaders and supporting academic-industry collaboration across our markets.
Launch of IBDA Graduate Program
Algeria
As part of our commitment to developing young talent and driving innovation, ECCBC Algeria has launched the IBDA Graduate Program, a strategic initiative designed to attract and nurture high-potential graduates with strong academic and leadership profiles.
This program combines hands-on experience with structured learning to provide participants with a deep and holistic understanding of our business and the broader industry. Through rotational assignments, personalized mentorship, and targeted training, graduates are equipped with the skills, insights, and mindset needed to become future leaders and contribute meaningfully to ECCBC’s long-term growth.
Partnership with Tier 1 Business Schools
At the group level, we have partnered with IESE Business School and are exploring collaborations with other leading academic institutions. This initiative reflects our commitment to academic excellence and leadership development. By connecting our teams with top-tier educational resources and global networks, we aim to strengthen strategic thinking and managerial capabilities across the organization. These partnerships also open doors to knowledge exchange, joint research, and executive training programs, supporting the continuous growth and development of our people.
Expansion of the Project Management Squad
Recruitment of young promising talent from consulting firms from different areas
To strengthen our project management capabilities, we have launched a dedicated Project Management Squad. This team consists of young, high-potential professionals recruited from top consulting firms across diverse industries. They bring valuable experience and fresh perspectives that will enhance our ability to execute complex projects, improve efficiency, and ensure the timely delivery of strategic initiatives within budget. In addition to driving execution, the squad will also support the development of our internal teams by mentoring and promoting a culture of continuous improvement and excellence in project management.
Participation in International & Local Forums/Student Careers Fairs
To scale up our proximity and employer branding
To strengthen our proximity and employer brand, we actively participate in both international and local forums, including student career fairs. These engagements are key to showcasing our values, culture, and career opportunities to a broad and diverse audience. They also enable us to connect with emerging talent, academic institutions, and industry professionals, fostering meaningful relationships and potential collaborations. By positioning ourselves as an employer of choice, we aim to attract top talent aligned with our vision. These platforms also help us stay informed on evolving industry trends and talent expectations, allowing us to continuously adapt and improve our recruitment strategies.
