ECCBC officially signed a partners’ agreement for the implementation of the first bottle-to-bottle pilot project in Morocco.
Teaming up with RED | Right Execution Daily, Roots for Sustainability (R4S), ThirdWay Partners, and La Générale de Recyclage, ECCBC is embarking on a 3-year initiative that aims to support bottle-to-bottle value chain development through collecting and recycling plastic in Morocco. Through innovative household and points-of-sale collection models, ECCBC aims to gather plastic bottles and ensure they are properly sorted and recycled.
This reaffirms ECCBC’s commitment to preserving the value of our packaging materials by reducing, reusing, and recycling our packaging and ensuring that it does not end up in the environment or our shared waterways.
