ESG Report 2024

Two years after the launch of our ESG Impact Strategy 2030, I am proud to say that our commitment to sustainability has become deeply embedded in the way we operate and grow. In 2024, we not only stayed the course, but we accelerated our impact.

Across our different Business Units, we have continued to turn our ESG ambitions into measurable outcomes. We have strengthened our efforts to manage resources responsibly, advance our circular economy model, and reduce emissions.

Our focus on social responsibility remains a central pillar of our strategy. This year, we expanded initiatives aimed at empowering young people, supporting education and health, and promoting equity in the workplace. We believe that the strength of our business lies in the well-being and resilience of our people and communities.

At the same time, we have reinforced our governance practices, ensuring that transparency, ethics, and accountability remain at the heart of our decision-making.

We are strengthening our data management, controls, and oversight processes to support better, faster, and more responsible business outcomes.

This year, we also partnered with an external firm to assess the environmental and social value created through our ESG initiatives. The findings confirmed that our Sustainability investments are delivering strong returns—not just in financial terms, but in lives improved, emissions avoided, and resources preserved.

These results reinforce what we have always believed: that sustainability is not just a responsibility, but an opportunity. An opportunity to lead with purpose, to innovate with integrity, and to create long-term value for Africa and beyond.

I want to sincerely thank our leaders and teams, communities, customers, and partners for their continued trust and support. Your dedication inspires our mission and drives our shared success.

Together, we are building a better future—for business, for people, and for the planet.

In a year marked by economic uncertainty, ECCBC has continued to move forward with determination and purpose. Our commitment to sustainability, local impact, and long-term value creation has remained unwavering.

We know that the communities we serve are facing challenges, and our role has never been more important. In 2024, we placed a strong focus on affordability, ensuring that our products remain accessible even in times of inflation and financial pressure. At the same time, we are driving operational efficiency and innovation to meet these demands without compromising on quality or sustainability.

Our strong local presence continues to be one of our greatest strengths. By working closely with local suppliers, investing in community partnerships, and adapting our business models to local realities, we are reinforcing our impact where it matters most. We source, employ, produce and serve locally.

This year, we continued implementing our ESG Impact Strategy, which is based on a consolidated governance model that includes an ESG Board Committee and an Executive Steering Committee. It also marked the 21st edition of Dar L’Ftour, a Ramadan solidarity initiative that supports over 50,000 families. For more than twenty years, this program has aimed to foster values such as generosity, care, and local connection.

Regarding water, this year marks a significant milestone with the launch of the Coca-Cola System “Refresh Africa 2030” project, in partnership with the Global Water Challenge (GWC).

This initiative aims to address critical water-related challenges in local communities across 20 African countries, including ECCBC markets. In terms of packaging, we have collaborated with the industry in Ghana to establish rPET standards, thereby promoting a circular economy for our bottles.

We are also proud to be recognized as the Best Place to Work in 2024, ranking of 29th position of the entire globe. This recognition reflects our commitment to creating a supportive, inclusive, and empowering workplace for our people. Our teams are the foundation of our success, and their dedication continues to inspire our progress.

I am personally proud of our outstanding achievements in ensuring people’s safety. ECCBC maintains a leading position within the Africa Coca-Cola System regarding safety and our commitment to the “zero is possible”.

Looking ahead, we remain focused on building a more agile and sustainable ECCBC. 

I would like to thank all our collaborators, partners, and stakeholders for their trust and engagement in maximizing together our positive impact on the communities we serve. Together, we will continue to deliver value, act with integrity, and create a positive future for our business and the communities.