Equatorial Coca-Cola Bottling Company
Annual Report 2017
20 YEARS, THANKS TO YOU
I am pleased to present to you our annual report for the 2017 financial year; it shows that this entrepreneurial spirit is still alive at ECCBC. It has been a year in which we implemented a strategic shift in response to major affordability challenges in our markets. This shift will reinforce our leadership and will help to deliver growth in consumer recruitment and transactions, by making our offering more accessible and affordable. What I am excited by is that, under pressure, Equatorial Coca-Cola is becoming more, not less ambitious.
I want to thank the Board of Directors, ECCBC's management and all our employees and partners for their commitment and dedication. Thank you for working every year to make an ECCBC that is better; more resilient to difficulties, better able to listen to stakeholders and more open to changing and adapting itself to better serve customers and consumers.
Alfonso Líbano Daurella ChairmanThe company's performance between 2014 and 2016 was largely defined by the economic slowdown taking place across most African markets but we have seen very positive initial signs coming from our 2017 strategic shift. The increased affordability of our offer, and the subsequent growth of transactions, has increased the extent and frequency of our interactions with consumers and, implicitly, our relevance in their daily lives. This, coupled with the increased efficiencies necessary to match smaller margins, will ensure and reinforce our leadership in the region today and in the future; putting us in the ideal position to continue creating superior value for all of our stakeholders.
I would like to thank our experienced Board of Directors, senior leadership team and all collaborators in ECCBC for the support. It is their daily efforts that make all this possible.
Alfonso Bosch Chief Executive OfficerOur history, our present
We're a bottling partner of The Coca-Cola Company across North and West Africa, where our teams produce, commercialize and distribute the world's most-loved brands and a wide choice of high-quality beverages.
13
OPERATIONS IN COUNTRIES
4,868
EMPLOYEES
43
PRODUCTION LINES
1420
MILLIONS OF TRANSACTIONS
Our project in Africa started in 1989 with a concession from The Coca-Cola Company to operate in Equatorial Guinea. The resulting venture was later joined by Guinea Conakry, Mauritania, Cape Verde, Guinea Bissau and The Gambia.
Equatorial Coca-Cola Bottling Company (ECCBC) was created in 1997 to combine the operations of all these countries and serve as platform for future growth. In the last two decades we have expanded our operations to new territories in Africa, such as Ghana, Morocco and Algeria; and today ECCBC bottles and distributes the Coca-Cola Company's portfolio in 13 African countries, reaching over 100 million consumers, serving more than 200,000 points of sale and achieving 1.3 billion transactions per year.
- Morocco
- Algeria
- Mauritania
- Cape Verde
- The Gambia
- Guinea Bissau
- Guinea Conarky
- Sierra Leone
- Liberia
- South Sudan
- Equatorial Guinea
- Ghana
- Sao Tomé
Passion
We share the hopes and aspirations of our communities and we believe in what we do. We have fun at work and we are passionate about refreshment, consumers, customers and people.
Excellence
Whilst our production, quality and execution are consistently excellent, we can adjust to the challenges of our markets with speed and agility.
Accountability
We are accountable and transparent in all things we do. As responsible members of our communities, we think globally and act locally.
A winning team
We are more than the sum of our parts through trust, collaboration and dedication. We don’t just work hard, we work smart.
Diversity
As a leading company in Africa with roots in a family business, we understand the tough realities of the countries where we operate and respect both their diversity and their heritage.
Sustainability
We work together in harmony with our communities in order to preserve the natural environment for future generations.
What we do
Global Analysis
of our Markets
Market Shares 2017
What we do
Sales by product Type
in Millions of Transactions
1,311 (92,3%)
15 (1.1%)
44 (3.1%)
6 (0.4%)
22 (1.5%)
3 (0.2%)
19 (1.4%)
1,420
Coca-Cola
per Capita
Morocco
Algeria
Ghana
Cape Verde
Guinea Conakry
Mauritania
Sierra Leone
Liberia
Equatorial Guinea
The Gambia
South Sudan
Guinea Bissau
Sao Tomé
Sustainability actions
At Equatorial Coca-Cola we have a long history of partnering with our communities to create long-term value for our shared future. We know the importance that our local communities have for our business. When they thrive, so do we.
This partnership has only grown deeper with time and brought in more stakeholders to our cause. Whenever we can, we partner with governments and NGOs to leverage all the key capabilities and resources available to ensure that our projects create the most community value possible.
At Equatorial Coca-Cola, we are both proud of the work we are doing and aware that there is still much more work to do.
We hope that this report will encourage other businesses, organisations and individuals to join hands in partnership with us as we continue on this journey to a brighter future.
SDG ALIGNED SUSTAINABILITY STRATEGY
Equatorial Coca-Cola has endeavoured to contribute to the achievement of a number of the United Nations' SDGs in 2017
In addition to leading the partnerships sought by SDG 17, our strengths have led us to focus on increasing the accessibility of clean water (SDG 6), improving health (SDG 3), empowering our communities - especially women - (SDG 4,5,10), and caring for our environment (SDG 13, 14, 15).
Following the Coca-Cola Company's recent announcement of the World Without Waste program, recycling will now be the top priority in our sustainability strategy as we partner with them to fulfil its commitments.
SDG ALIGNED SUSTAINABILITY STRATEGY
Water
Millions of people across the world lack access to safe drinking water and sanitation infrastructure.
To improve access to safe drinking water for 6 million Africans by 2020
IMPACT Cape Verde – 24,000 people reached, 4,000 families in 9 councils USD 400,000 co-funded Morocco – USD 340,000 co-funded Ghana – At least 150,000 individuals with improved access to waterTo improve sanitation and clean water access by: providing infrastructure, promoting awareness and empowering communitites to be self-sufficient in infrastructure maintenance.
IMPACT 244 hand-pumps 125 trained in repair worksTo improve access to safe drinking water for 6 million Africans by 2020
IMPACT Cape Verde – 24,000 people reached, 4,000 families in 9 councils USD 400,000 co-funded Morocco – USD 340,000 co-funded Ghana – At least 150,000 individuals with improved access to waterTo improve sanitation and clean water access by: providing infrastructure, promoting awareness and empowering communitites to be self-sufficient in infrastructure maintenance.
IMPACT 244 hand-pumps 125 trained in repair works
SDG ALIGNED SUSTAINABILITY STRATEGY
Health
Health is a key concern for everyone, but in many of our countries the lack of access to lifesaving treatments make this concern more acute.
To empower our governments and their medical communities to direct international support to areas that will have the most impact
IMPACT Cape Verde, The Gambia, Ghana1 container valued at USD 200,000 Guinea Conakry, Liberia, Sierra Leone
2 containers each valued at USD 400,000
To partner with our communities in their efforts to support our fellow citizens with the greatest need
IMPACT 18,000 disabled people 36 Equatorial employees volunteered The many patients of the 37 Military Hospital in the Greater Accra RegionTo partner with our communities in their efforts to support our fellow citizens with the greatest need.
IMPACT 7,697 school going childrenTo provide access to treatment for those members of our communities suffering from poor ocular health.
IMPACT 231 people received surgery IN COLLABORATION WITH Fundación Elena BarraquerTo support the establishment of lifesaving infrastructure and capabilities.
IMPACT 8,905 children 2,226 pregnant womenTo support the establishment of lifesaving infrastructure and capabilities.
IMPACT USD 900,000 budgetTo raise awareness about breast cancer diagnosis in Ghana through our support of the National Cancer Awareness campaign
IMPACT Over 500 women in Accra city participatedTo empower our governments and their medical communities to direct international support to areas that will have the most impact
IMPACT Cape Verde, The Gambia, Ghana1 container valued at USD 200,000 Guinea Conakry, Liberia, Sierra Leone
2 containers each valued at USD 400,000
To partner with our communities in their efforts to support our fellow citizens with the greatest need
IMPACT 18,000 disabled people 36 Equatorial employees volunteered The many patients of the 37 Military Hospital in the Greater Accra RegionTo partner with our communities in their efforts to support our fellow citizens with the greatest need.
IMPACT 7,697 school going childrenTo provide access to treatment for those members of our communities suffering from poor ocular health.
IMPACT 231 people received surgery IN COLLABORATION WITH Fundación Elena BarraquerTo support the establishment of lifesaving infrastructure and capabilities.
IMPACT 8,905 children 2,226 pregnant womenTo support the establishment of lifesaving infrastructure and capabilities.
IMPACT USD 900,000 budgetTo raise awareness about breast cancer diagnosis in Ghana through our support of the National Cancer Awareness campaign
IMPACT Over 500 women in Accra city participated
SDG ALIGNED SUSTAINABILITY STRATEGY
Empowerment
We are committed to equipping the members of our communities with the tools needed to achieve their potential, and to breaking down some of the barriers to their success.
To enable the economic empowerment of 5 million women by the year 2020
IMPACT Cape Verde - 100 women with an investment of 450€/person The Gambia - 150 women are currently in business Ghana - 500 women participated Guinea Conakry - 400 women participated Sierra Leone - 400 women participatedTo support the members of our communities with the greatest need
IMPACT 63,500 Ftours distributed 11 regions Nearly 2.1 million ftours delivered since 2003To support the establishment of strong and sustainable communities
IMPACT 5,000 - 10,000 people per festivalTo provide the youth with opportunities to gain an education and experience, eqquiping them for success
injaz Algeria – 3,867 students reached Coca-cola mena scholarship program Algeria and Morocco – 1,000 Scholars benefited since 2012 Ghana barcamp and leadership farm Ghana – Over 600 participants - Over 220 participants School kits Cape Verde – 10,000 studentsTo provide the youth with opportunities to gain an education and experience, eqquiping them for success
Fanta international quiz The Gambia – Thousands of students watching the program university trainee program Guinea Conakry - 35 trainee students university talent hunt Sierra Leone - 10 university students job fair Liberia - 800 youth attendedTo enable the economic empowerment of 5 million women by the year 2020
IMPACT Cape Verde - 100 women with an investment of 450€/person The Gambia - 150 women are currently in business Ghana - 500 women participated Guinea Conakry - 400 women participated Sierra Leone - 400 women participatedTo support the members of our communities with the greatest need
IMPACT 63,500 Ftours distributed 11 regions Nearly 2.1 million ftours delivered since 2003To support the establishment of strong and sustainable communities
IMPACT 5,000 - 10,000 people per festivalTo provide the youth with opportunities to gain an education and experience, eqquiping them for success
injaz Algeria – 3,867 students reached Coca-cola mena scholarship program Algeria and Morocco – 1,000 Scholars benefited since 2012 Ghana barcamp and leadership farm Ghana – Over 600 participants - Over 220 participants School kits Cape Verde – 10,000 studentsTo provide the youth with opportunities to gain an education and experience, eqquiping them for success
Fanta international quiz The Gambia – Thousands of students watching the program university trainee program Guinea Conakry - 35 trainee students university talent hunt Sierra Leone - 10 university students job fair Liberia - 800 youth attended
SDG ALIGNED SUSTAINABILITY STRATEGY
Environment
We provide material and logistical support to guarantee the sustainable development of people and communities.
To provide a sustainable environment local community by providing improved water supply and sanitation, promoting responsible water and resource management and empowering women and young people.
IMPACT 20,000+ people benefited 8 boreholes 3 fixed solar power systems 500+ portable solar kitsTo partner with our local leadership in promotion of good sanitation in our community
IMPACT 500 market salespeopleTo support our community when tragedy strikes and to increase their resilience so that they are prepared to face the next crisis
IMPACT USD 50,000 co-funded with TCCF2 medshare containers (combined estimated value of USD 400,000)
To provide a sustainable environment local community by providing improved water supply and sanitation, promoting responsible water and resource management and empowering women and young people.
IMPACT 20,000+ people benefited 8 boreholes 3 fixed solar power systems 500+ portable solar kitsTo partner with our local leadership in promotion of good sanitation in our community
IMPACT 500 market salespeopleTo support our community when tragedy strikes and to increase their resilience so that they are prepared to face the next crisis
IMPACT USD 50,000 co-funded with TCCF2 medshare containers (combined estimated value of USD 400,000)
