Welcome to
Equatorial Coca-Cola

Alfonso Líbano Daurella

Chairman of the Board

Alfonso Bosch

Chief Executive Officer

We are pleased to share with you our second Equatorial Coca-Cola Bottling Company At A Glance, a snapshot of the business during the second half of 2019 and the start of 2020; with updates on how we are evolving to better meet the challenges of the future.

2019 was a landmark year for our business. Many of the bold measures we implemented in previous years bore fruit, putting us in a strong position for the future. Having started 2020 determined to use this opportunity to drive towards our vision, the global COVID-19 crisis shocked the world and quickly knocked every business' plans off course. This tragic event has humbled us all and forced us to reflect on what is truly important, how we care for our neighbours and how dependent we all are on each other.

We remain determined to ensure that every day Equatorial Coca-Cola becomes a more responsible, diverse and sustainable business; as we have been throughout our more than 20-year history. Equatorial Coca-Cola At A Glance: 2019/20 outlines some of the projects and initiatives we have put in place to this end.

In times like these challenges abound, but so do opportunities. It is vital that we use these opportunities to lead the way in creating value for our stakeholders and our communities. To do so Equatorial Coca-Cola makes agility and responsiveness part of the DNA of the business, and we continually search for better ways to manage our incredible diversity. Knowing that our futures are intertwined with those of our community, we strive to work responsibly; in ways that preserve the environment, invest in local capabilities and safeguard natural resources.

We want to thank the whole Equatorial Coca-Cola Bottling Company community for their efforts in 2019, and want to congratulate them on how they responded with speed, flexibility and creativity to find solutions to the novel challenges 2020 has presented us with. Together we are more than able to overcome the challenges to come making us stronger for a successful future.

About Us

We're a bottling partner of The Coca-Cola Company across North and West Africa, where our teams produce, commercialize and distribute the world's most-loved brands and a wide choice of high-quality beverages.

Our project in Africa started in 1989 with a concession from The Coca- Cola Company to operate in Equatorial Guinea. The resulting venture was later joined by Guinea Conakry, Mauritania, Cape Verde, Guinea Bissau and The Gambia.

Equatorial Coca-Cola Bottling Company (ECCBC) was created in 1997 to combine the operations of all these countries and serve as platform for future growth. In the last two decades we have expanded our operations to new territories in Africa, such as Ghana, Morocco and Algeria.







Millions of transactions 1.4


Our history

Since 1951
The Daurella Family has maintained a remarkable, long standing partnership with Coca-Cola since 1951.
Along the way, they acquired the rights to distribute Coca-Cola in Equatorial Guinea.
Operations were discontinued due to war, but they were restarted in 1989, with just 6 employees and 50,000 cases
COBEGA's African business expands to new territories: Guinea Conakry, Guinea Bissau, Mauritania, Cape Verde and the Gambia
ECCBC is born, along with the acquisitions of Ghana and Sierra Leone. Soon afterwards, Liberia and São Tomé are added to company's growing footprint.
The first investments are made in Morocco. The full number of acquisitions in Morocco are completed in 2005.
ECCBC acquires Ceris S.A., a Cape Verdean brewery.
ECCBC acquires Fruital S.A., a Coca-Cola bottler in central Algeria
ECCBC reaches 100 million unit cases (570 million liters).
ECCBC reaches 150 million unit cases (951 million liters).
ECCBC starts the first Coca-Cola franchise in South Sudan.
Present Day

Our Vision

To become the best beverage company in each of the countries that we operate in and the leading Coca-Cola system bottler in Africa.



As a leading company in Africa with roots in a family business, we understand the tough realities of the countries where we operate and respect both their diversity and their heritage.



Whilst our production, quality and execution are consistently excellent, we can adjust to the challenges of our markets with speed and agility.



We share the hopes and aspirations of our African communities and we believe in what we do. We have fun at work and we are passionate about refreshment, consumers, customers and people.



We are more than the sum of our parts through trust, collaboration and dedication. We don't just work hard, we work smart.



We are accountable and transparent in all things we do. As responsible members of our communities, we think globally and act locally.



We work together in harmony with our communities in order to preserve the natural environment for future generations.

Our markets








(millions of euros)




bottling plants

Health & Safety First

The pandemic has had a significant effect on our business and way of working. Throughout our response, we have made sure to put the health and safety of our people at the top of our priority list. This meant that we tailored made protocols to minimize exposure and maximise hygiene, while guaranteeing the continuity of our operations and service to our customers & consumers.

Through the efforts of our global and local HR, Quality, Environment, Safety & Health teams we co-created solutions for each country and job position. Through constant vigilance and attention to detail we believe we will be able to protect our colleagues and our customers.

Staying Connected

As the world moved rapidly to slow the spread of the novel coronavirus, governments and companies took drastic measures, imposing social distancing and restricting travel. As an international company that depends on the combined efforts of cross border teams, this presented us with a significant challenge at a time when a united response was critical.

To close the distance between our teams we launched the 'We are together' campaign, connecting with our teams and providing them all the support they need to deal with the crisis. We have provided them with safety recommendations and organised conference calls with the company doctor to help them protect themselves and their families from the virus. We have kept them up to date with how the pandemic has affected the business through an OpenLine with the CEO and frequent messages from him. We have also sought to listen to our employees more and more, through regular polls and surveys. We have made sure that our support covers the full range of their needs, giving them emotional and wellness support, and sharing tips on how to adapt to life in confinement - from providing activities for their children to advice on how to exercise at home.

  • 100% of employees reached by communications campaign
  • +60 group communications actions
  • 200+ local communications actions

Adapting our way of working

We took immediate steps to reduce the risk and limit non-critical travel and gatherings, asking people who could work at home to do so. Our IT & HR teams responded with agility and efficiency to make this possible, transforming many of our office jobs into remote jobs overnight. They were able to take advantage of the company's prior migration to Microsoft Teams - a project that we will explore later in this report - to ensure that even though we had to stay apart, we were more connected than ever.

Home Delivery Challenge

One of the biggest effects on our business was the closure of many of our points of sale, as movement and certain business activities became restricted. In response to this change, we sought out new ways to reach our consumers: either by ensuring that our customers were still able to reach the consumer in this difficult climate or by developing novel ways to reach them ourselves.

Through the Home Delivery Challenge we mobilised multi-disciplinary teams across our territories in record time, to design and implement bespoke solutions for their markets. The challenge defined 4 project types for the teams to explore, with the top 3 projects to be announced later this year. By adopting a learning-by-doing approach and sharing learnings across business units our teams have been able to react with speed and flexibility, incrementally improving their projects, delivering results and producing valuable insights.

How we are responding to COVID-19

Our communities,
responding together


Daily meal donation for frontline workers

We decided to show our gratitude to the health workers who continued to serve the country through the crisis by donating meals to them.

Donation to low-income families – Ramadan

This year, the COVID-19 crisis has impacted the health and economic livelihoods of many. Through this action we hoped to ensure that the ftour – the evening meal that beaks the fast during the holy month Ramadan – remained a time of happiness and sharing even as the crisis sought to drive us apart.

2 ambulances provided to the local municipality

The COVID-19 crisis has put our health systems under tremendous pressure. Our team in Algeria sought to relieve some of this pressure by making their 2 ambulances available to the local municipality to help them respond to increased demand on their services.


$100,000 donation to IFRC

The Coca-Cola Foundation has made a donation to Ghana's COVID-19 response through the International Federation of Red Cross & Red Crescent Societies. Our local PAC team will work hand-in-hand to ensure that the PPE's and important materials provided through this donation are delivered as fast as possible to support the critical work being done by the Ghanaian health service.

$14,000 investment in Public Health Communications Project

One of the challenges facing all governments during this crisis is the almost constant stream of fake news about nature of the virus and its treatment. In a bid to cut through this misinformation and empower our communities to protect themselves, we partnered with Impact(Ed) International, the national health service and local celebrities to produce high quality public health communications.

COVID-19 Radio Awareness Project

In addition to the Impact(Ed) Project, we partnered with a local radio station to embark on a radio communication campaign to support the National Health Service's response to the global pandemic, educating people on key preventative measures to combat the spread of the virus.

Donation to health workers

We decided to show our gratitude to the health workers who continued to serve the country through the crisis by donating our products to them.

Donation to low-income families

The response needed to fight the spread of the virus had a big impact on the economic livelihoods of many low-income families who live hand to mouth. We sought to give some support to some of these families by donating food and some of our products to them.



At the beginning of 2019 we launched the Teampreneurship project that you can read more about in the 'Investing in our communities' section that appears later on in this report. When the Coronavirus crisis hit, many small businesses were forced to close, putting young people out of work. In response, our partners expanded the Teampreneurship project reaching out to those affected, providing them skills and training - such as producing masks and doctors gowns - and enabling them to pursue new economic opportunities in the midst of the crisis.


We had been working since the beginning of the year to deliver another Medshare container to Mauritania. Incredibly, these critical medical materials arrived in Mauritania just as the COVID-19 Crisis began to unfold on the African continent.


Mad 5 million (€450,000+) donation

We joined hands with our Coca-Cola system partners to make a financial contribution to the National COVID-19 Fund, aimed to support the Moroccan Government in its efforts to fight the Covid-19 outbreak.

Operation Dar L'Ftour

For the 17th year running we continued Operation Dar L'ftour, distributing thousands of ftours – the evening meal that beaks the fast during the holy month Ramadan – to families in need. This year, the COVID-19 crisis has impacted the health and economic livelihoods of many. Through Operation Dar L'ftour we hoped to ensure that the ftour remained a time of happiness and sharing even as the crisis sought to drive us apart.

Product donation for frontline workers

In partnership with the Coca-Cola Company we decided to give support to the frontline workers in Morocco and show our gratitude for the work they have done on behalf of us all. We donated MAD 1.9 million (close to EUR 180,000) of our products to the Health Service and the armed forces.

Mask delivery to point of sale staff

During the COVID Crisis, whilst we all sheltered at home, our customers working at local grocery stores, bakeries and corner shops stayed open to feed the nation. We helped them to protect themselves as they continued work by delivering masks to them.


$100,000 donation to IFRC

The Coca-Cola Foundation has made a donation to Guinea's COVID-19 response through the International Federation of Red Cross & Red Crescent Societies. Our local PAC team will work hand-in-hand to ensure that the PPE's and important materials provided through this donation are delivered as fast as possible to support the critical work being done by the Guinean health service.

Sierra Leone

Donated 50 Veronica Buckets

Veronica buckets are a simple solution to the challenges to handwashing caused by poor water infrastructure and access in parts of Africa. The buckets, which have tap placed at the bottom, have proven key to the increasing hand washing practices, first in response to the Ebola outbreak, and now in response the COVID-19 Crisis. Our team in Sierra Leone donated 50 veronica buckets in support of the local municipality's COVID-19 response for use in public areas.


Donation to The Coca-Cola Employee Disaster Relief Fund

Equatorial Coca-Cola joined hands with our partners across the Coca-Cola System through a EUR 10,000 contribution to the Coca-Cola Employee Disaster Relief Fund. The Fund was created to help employees who are facing financial hardship immediately after a natural disaster or epidemic.


Train the Trainers

In 2019, the DIVE-IN (Diversity & Inclusion) program entered its second year and built on the momentum and enthusiasm that it generated at its launch in 2018. Today, our people increasingly understand the kaleidoscopic variations that make up Diversity and Inclusion. This is thanks in part to members of our team, like our D&I Champions and Ambassadors, who are passionate about cultivating this D&I culture in our business. D&I is an intrinsic part of our identity and is a major priority for the business. Over the last 12 months we have empowered, trained and engaged our leaders and employees in a busy D&I Agenda.

  • 40+ Employees certified as D&I Champions
  • +840 People attended D&I awareness sessions
  • 2 D&I Governance Bodies
  • D&I Manifesto published
  • D&I Photo Contest
  • 2 Awards
  • Africa Best Employer Brand
    Awards 2019 - D&I 1st place
  • Les Trophées Marocaines
    Diversité & Inclusion 2019

Global People Survey

GPS 2019

In 2019, we carried out our bi-annual Global People Survey. Equatorial's leaders are convinced that our success in steering the business to better performances hinges on our ability to listen to our teams, who interact day to day with our customers and have first-hand experience of how our policies play out.

The Global People Survey gave all our employees an opportunity to take part in the future direction of the business. Throughout 2020 we will follow up on the survey's findings in discussion groups, to determine how best to respond to our employees' desires and to sow the seeds of tomorrow's change together.

  • 5% Increase in Survey Participation
  • Expand to include Paper Submissions
  • 79% Satisfaction
  • 3% Increase in Engagment

Dive-in: Volunteering

We started the Dive-In Volunteer Programme for our collaborators so that they could have the opportunity to take part in Equatorial's work in our local communities. From the very beginning, Equatorial has created value for all of the communities where we operate and now we're engaging with collaborators who want to play a hands on role in that story.

  • 150 Volunteers
  • 100% Business Unit Participation in Volunteering Program

Code of Ethics & Business Conduct

Rebranded Code of Ethics & New Online Ethics Line Launch

In 2019 we had a refresher campaign for our Code of Ethics & Business Conduct, reminding our people about their responsibility to uphold the values of the business in every aspect of their work.

We rebranded and redistributed the Code of Ethics through a dedicated intranet space, and broadcast the campaign to all our employees via the Corporate TV. The campaign also informed all our employees about the Ethics Line, a 24/7 reporting channel that's now available at our webstie, on the company intranet, as well as via telephone. This tool allows our employees to raise their concerns directly with the Ethics and Compliance Committee and hold each other to account.

Inclusive Leadership Executive Programme

To embrace, develop and make the most of our unique and diverse talent we need inclusive and inspiring leaders. Leaders who have the ability to empower, encourage and drive our people to perform at the highest level.

Through the Inclusive Leadership Programme we are providing our leaders with the capability and tools to develop a more inclusive leadership style and more inclusive behaviours, which will be vital for leadership in an environment of constant change.

  • 40 Leaders Trained
  • 4 Countries
  • 15+ Sessions

ECCBC Gazelle Project

Through the ECCBC Gazelle Project we are transforming Equatorial into a lean, smart and agile organisation. We are rethinking the way we do things, looking for ways to make our processes more efficient, and initiating a digital and technological transformation of our business.

This project was born from the realisation that this is a key time for the business as our markets, our consumers' preferences and technologies are changing fast. To succeed in this changing context, we have to make agility and intelligence a part of our DNA.

  • More agile & Efficient
  • New Innovative way of Working
  • Align talent with Tech Transformation
  • Invest in High-Value Activities
  • Become Benchmark in Operations

Business Intelligence

Our daily work generates tons of valuable information about how we are achieving our business objectives. For the last 5 years the Business Intelligence (BI) Program has been working to harness that information and to improve its treatment; defining group wide KPIs and by using innovative IT solutions to put that information in a unified analysis system. This goes further than just developing and implementing apps, but requires building organized teams of specialists that can help our leaders' to better evaluate our performance and to drive continuous improvement.

In 2019, we launched the ECCBC Algeria Finance BI Project, with the mission of fully digitalizing country's financial information. These measures will make the business more agile, will improve the efficiency of decision making and support professionalization of the department.

  • One version of the Truth
  • Group KPI Definition
  • Unified Business Language
  • Unified Analysis Structure
  • Building a BI Mindset

Our Digitalization Journey

We made big strides in our Digitalization Journey in the last 12 months. Through an enterprise agreement entered into with Microsoft, we have begun the process of truly digitalizing our work place. Through this agreement we are providing teams across the Equatorial Coca-Cola Group easier access to new digital tools from the Microsoft suite and laying the foundation for the company's future digital architecture.

Two changes stand out from the last year; in the first place the migration of our data warehouse to the cloud and secondly the implementation of Microsoft Teams as a communication and collaboration platform.

By adopting Microsoft's Azure as the group's cloud service, we are equipping the organisation with the necessary agility and capabilities to deliver transformational projects like SalesDNA. This not only affects how we do one project, but it changes our approach to data management and business intelligence across the board.

The implementation of Microsoft Teams signals an equally pivotal shift in our ways of working, providing our teams with a unified communication and collaboration platform that helps them to break out of traditional silos and bring collaborators from across the group into one workspace. The move to Teams, which was launched at the start of 2020, proved prescient. It provided our teams with a ready-made solution to the challenges posed to our collaborative efforts by the COVID-19 Crisis.

SDG Aligned

Sustainability Strategy

At Equatorial Coca-Cola we have a long history of partnering with our communities to create long-term value for our shared future. We know the importance that our local communities have for our business. When they thrive, so do we.

And so whenever we can, Equatorial Coca-Cola has endeavoured to contribute to the achievement of the SDGs and align our strategy to join people everywhere who are working to make our joint future brighter.


At a glance

Rain Project

RAIN Project


people with access to clean water from 2011 to 2019

Let your eyes enjoy

Let Your Eyes Enjoy!


cataract surgeries in total (2014 - 19)

3,227 glasses donated



tons of plastic collected

-17% of energy consumption &
-13% of gas emision in 2019



worth of medicines donated from 2017 to 2019


UNHCR South Sudan


people reached in a refugee camp

Our world

Without waste

We have a key role to play in protecting the environment of the countries we serve.

Since the Coca-Cola Company's 2018 announcement of the World Without Waste program, recycling has been the top priority in Equatorial Coca-Cola's sustainability strategy as we partner with them to fulfil its far-reaching commitments

Our environmental



Collect 1 bottle or can for every one we sell by 2030

waste pickers


50% of recycle content by 2030

world without waste

Recycled Glass

Cape Verde

In 2019 we started a new initiative to promote a recycling in Cape Verde in partnership with a local recycler. The recycler used our glass bottles to produce construction bricks.

  • 62.5 tons of glass Recycled
Coca-Cola Zero Waste Bins

Coca-Cola Zero Waste Bins

Cape Verde

Last year, during the Sal African Beach Games hosted in Cape Verde, Equatorial Coca-Cola helped to collect all the plastic waste from the event, installing 20 "Coca-Cola Zero Waste" containers, each made from recycled plastic. All the waste collected was then sent to be processed into plastic tiles by the recycling company, Santo Antão Plastic Factory.

Community Buy Backs

Community Buy Backs


Our partnership with like-minded companies helped organize a community Buy Back program, where we helped collect 3.6 tons of plastic from the environment. We hope to demonstrate that plastic can be a resource for our communities, in addition to helping people understand how it can be better managed.

  • 3,6 tonnes collected



In 2017, 8 private companies launched GRIPE, a private-sector led coalition to deal with the danger that plastic waste was posing to Ghana's environment. They brought together industry, government, NGOs and informal waste pickers to work together to find local solutions to this global problem. In 2019 one of their key projects came to fruition when they used the plastic they had collected to build a sanitation center in Kumasi. This project powerfully demonstrates our belief that plastic does not have to become waste, but can be a valuable resource for our communities.

  • 73,5 tonnes collected

In partnership with

aime ma plage 2019

J'aime ma plage 2019


In 2019 we held our second summer beach cleaning campaign, 'J'aime ma plage'. 46 volunteers joined us to clean up the beaches and raise awareness on the importance of plastic recycling.

  • 50 tonnes collected
  • 18 km of the coast
  • 50.000 beachgoers impacted
  • 46 volunteers

Our world

Our Water

Millions of people across the world lack access to safe drinking water and lack important sanitation infrastructure.

This issue is particularly stark in Africa, and in response we join hands with our partners to improve the access to water and build sanitation infrastructure across our territories.


In 2019

7 projects ongoing

4 countries

40,000+ people reached


To date

14 projects

9 countries

861 communities



people improved access to water, sanitation and hygiene

Rain Algeria


Guerbes-Sanhadja, Algeria

In Partnership with the UNDP and the Government of Algeria, RAIN is restoring a 60 hectare area of the wetland complex, which has seen steady erosion over the years. This wetland is a vital source of water and food for the local community. By rebuilding the wetland complex and educating the local populations, this project will ensure that this area will be able to continue serving the many people and species that rely on it.



Through RAIN we are providing clean water access to communities in the Volta, Central and Eastern regions. These water facilities were handed over to the communities on Wednesday 18th March to mark #worldwaterday.

  • 27 Boreholes
  • 90 Standpipes
  • 18 Communities
  • 3 Districts
  • 19,000+ people reached

Water Access

for South Sudanese Refugees in Uganda

Last year we started a project in partnership with the UNHCR to install a hybrid water supply system to improve water access for South Sudanese refugees at Bidi Bidi, the second largest refugee settlement in the world. Access to Clean water has a major impact on the lifestyle of a community, and the ripple effect of this project has been significant. By reducing the distance women and children travel to collect water, and by providing clean water access for a school and a health care center, this project has had an impact on both the community's water access and their livelihoods. Following the project's completion, we published a video report which gave greater detail on the challenges that this community faces and what we have done in order to improve their water access. Have a look at the video.

  • 7 Distribution points
  • 72 Solar panels installed
  • 3.8 Km of water pipe infrastructure
  • Provided clean water to 6,500 people
  • Increase of 5 ltr/day per person
  • 80% decrease in distance travelled for clean water
  • Reduced risk of gender based violence
  • Water access for a school with 1,200+ students
  • Water access for Health Center which serves 6,000+ patients

Our communities


Health is a key concern for everyone, but in many of our countries lack of access to lifesaving treatments make this concern more acute.

The Coca-Cola system has consistently worked to address this need and this will continue to be a focus area for Equatorial Coca-Cola going on into the future.

Let Your Eyes Enjoy!

In partnership with Fundación Elena Barraquer and Fundación Cione Ruta de la Luz

Through the Let Your Eyes Enjoy! partnership, we provide cataract surgeries and prescription glasses free of charge to members of our communities who otherwise would not have access to them. This project is carried out in partnership with two Spanish visual health foundations; Fundación Elena Barraquer and Fundación Cione Ruta de la Luz.

In 2019 we carried out four LYEE campaigns to Guinea Conakry, Cape Verde, Morocco and Sierra Leone.

  • In 2019
  • 2,620 people with improved vision
  • 1,057 cataract surgeries
  • 1,563 glasses donated
  • Since 2014
  • 5,614 people with improved vision
  • 2,887 cataract surgeries
  • 3,227 glasses donated

Sharehope Program

In Partnership with Medshare

In this project, Equatorial Coca-Cola partners with The Coca-Cola Foundation, the medical community and government to equip local hospitals with much-needed equipment and material. Working together we can ensure that the right materials reach the areas where they can make the most impact.

Over the past 6 years, we have delivered 13 containers to 7 countries, and at the start of 2020 we delivered one more container to Mauritania.

  • 6 years
  • 14 containers
  • 7 countries

In partnership with

Project Last Mile

Liberia & Sierra Leone

In partnership with The Coca-Cola Company, the Bill and Melinda Gates Foundation, and USAID, we leverage our supply chain capabilities to build up government's ability to deliver medical supplies to areas where they are currently unable to reach. This project continued in Sierra Leone and Liberia throughout 2019.

  • Liberia
  • Delivered emergency playbook to Ministry of Health
  • Margibi Pilot completed in 2019
  • Sierra Leone
  • Reached 23 healthcare units
  • Stock outs of some medicines reduced from 92% to1%
  • Increased service frequency
  • Introduced physical data collection

Our communitites


Women and the youth across Africa have critical roles to play in our economies and communities.

However, they face a number of barriers to empowering themselves economically. This affects not only them, but it also means that Africa cannot access the dormant workforce that it needs to build a better future. We seek to breakdown these barriers and help them achieve their potential.

Rain Program

Did you know?

Most of the burden of poor access to water falls on women and the youth; in some cases women smallholder farmers are more vulnerable to climate change, and in others young girls are forced to leave school to help shoulder the burden of running a home without easy water access.

Our RAIN ongoing rain projects alleviate that burden.

Woman and youth


women and youth

will be empowered

  • 7 Projects
  • 4 Countries


Mauritania Teampreneurship Programme

Last year we got behind young entrepreneurs in Mauritania through our Teampreneurship program. The program was designed to combine professional skills with training on how to create and manage businesses as cooperatives.

This project brought together a number of partners to work towards a shared goal, from civil society - the Mondragon Academy & the International Labour Organisation – and from government - the Mauritanian Government and the Spanish Agency for International Development Cooperation. We believe that when business, government and civil society come together, we can achieve more!

17 Dootrips

In partnership with Labdoo.org

We took advantage of the large team travelling to Sierra Leone to deliver 17 laptops to two schools.

In 2018 we entered into a partnership with Labdoo.org, a humanitarian social network trying to match unused computers with schools being left behind as the world moves into an IT future. By sanitizing donated computers, installing educational materials and taking advantage of volunteers who travel closer to those schools in need; Labdoo.org turn otherwise normal business or leisure trips into valuable donations.

  • To date
  • 37 Dootrips
  • 10 Dootronics donated

In partnership with