“Promote the personal wellbeing of all those who enjoy our products every day.”
The wellbeing of each one of our consumers is one of our main responsibilities. We demonstrate this every day through three main pillars by:
- Giving them the possibility to choose from a broad range of products.
- Being transparent about the information regarding the energy content of our products.
- Supporting sporting events.
Healthy life, active life
ECCBC promotes healthy and active lifestyles through the organization and support of sporting events as well as through low-calorie product offerings.
Training and education
We develop educational and training products geared at promoting healthy lifestyles.
An annual forum is organized each year at the Annual Nutrition Forum in Ghana with the sponsorship from Lady Julia Osei-Tutu, wife of the King of Kumasi, where good health and nutrition practices are promoted.
Events: Healthy life, active life
Running in Bouskoura in Morocco
Since 2009 we are one of the main sponsors of the famous race "15 km of Bouskoura" in Morocco.
Coca-Cola and Fundación Martínez Football tournament in Equatorial Guinea
The Coca-Cola and Fundación Martínez Coca-Cola football tournament took place in 2014 and brought together over 300 boys and girls from different places from Bata’s continental zone (schools, football academies, neighbor associations, etc.). All participants were given a t-shirt, food, drinks and gifts.
Coca-Cola Cup in Morocco and Algeria
Each year we organize the Coca-Cola Cup in Algeria and Morocco with the participation of thousands of 15 year-olds, which gives us the opportunity to promote a healthy and active lifestyle.
"Walk for health" in Ghana
The "Walk for health" trek, which brings together more than 1,000 people, allows us to promote a healthy lifestyle.